Sony's Blu-ray DVD technology has won over another heavyweight supporter in the battle to be Hollywood's format of choice for the next generation of DVDs.
Film studio Warner Bros has said it will release DVDs in the Blu-ray as well as Toshiba-backed HD DVD formats. For months, Toshiba and Sony have been leading the charge to woo hi-tech firms and studios to support rival formats.
But the film and technology industries want to avoid a war akin to the 1980s Betamax and VHS video format battle. Last month, computer giants Intel and Microsoft opted to back HD DVD technology. Other computing giants, such as Dell and Apple, support the Blu-ray format.
Some technology firms and studios have remained open to both formats because there has so far been no compromise made in a unified technology. Warner Bros' move follows Paramount Home Entertainment's decision this month to support both formats.
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