NOT CONTENT WITH HAVING the Intel Inside logo plastered in a tacky fashion all over your notebook if you buy one, Chipzilla has got cunning plans to ensure you see it when your PC is booting.
As the following confidential memo to its original equipment manufacturers makes all too clear.
Inside® Logo at System Start Up
In 2003, the Intel Inside Program?s label requirements will be extended to the system start up screen. Your Qualifying Licensee Products (QLP) must display the Intel Inside logo each time the user boots-up their system. Seeing the Logo insures your customers that they have a genuine Intel Inside® brand powering their system. For Qualifying Licensee Products with an extended ingredient brand (Intel Brand with Platform Requirements), it also ensures your customers that all the Required Platform Components are included in the system they purchased.
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