NOT CONTENT WITH HAVING the Intel Inside logo plastered in a tacky fashion all over your notebook if you buy one, Chipzilla has got cunning plans to ensure you see it when your PC is booting.
As the following confidential memo to its original equipment manufacturers makes all too clear.

Inside® Logo at System Start Up
In 2003, the Intel Inside Program?s label requirements will be extended to the system start up screen. Your Qualifying Licensee Products (QLP) must display the Intel Inside logo each time the user boots-up their system. Seeing the Logo insures your customers that they have a genuine Intel Inside® brand powering their system. For Qualifying Licensee Products with an extended ingredient brand (Intel Brand with Platform Requirements), it also ensures your customers that all the Required Platform Components are included in the system they purchased.

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Oh, great. So then let's have each and every other component do that and you have a 5 minute boot time. What crud.

And then AMD will follow, but with a better logo with animations and sound. Then Intel will put a movie inside their version. Then microstuff will follow with some version including a brainwashing grace period for Palladium. After that every videocard maker will see that this is great.
I heard that AMI-BIOS will play a AMI-tune, same melody as Jingle Bells.

It's too bad. I hate all theese different ways they do to take over our computers. I'll indeed try the longest to stay with no name products assembled by myself, free from Palladium shit and BIOS's with network capabilities and all other unnecessary shit.

ya...wait till u have one that says Microsoft Inside....
heehee...