eBay users in the UK will start seeing adverts targeting them based on the kind of items they view and bid for while browsing the online tat-house. And if they don't want their info being used to target ads, their only option seems to be to leave the online marketplace altogether, according to an email announcing the changes.
The Phorm-style service is dubbed AdChoice in the US, where it is provided by Tacoda, which also works with various other sites including Ebookers, AP.com, CNN, HowStuffWorks.com and WallStreetJournal.com. AdChoice is launching in the UK this month, though it is not yet clear whether Tacoda will be the supplier here. From 13 July, new users, will be served "relevant" ads. The service is opt-out - if you don't like it you must change your eBay account preferences.
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