Three or four years ago the price tag of 50-60 USD for a premium cooler would round the eyes of many users: "Man, that's expensive! I'll find a better use for my money!" But time passed, the market developed, user stereotypes changed owing to negative experience with budget products. The common trend of new consumer preferences was quite clear: noisy minimalist boxes gradually stopped being the typical solution; computers descended to the level of consumer electronics like DVD players with corresponding ergonomic requirements; even common users, distant from purely technical nuances of bought products, came to understand trivial logical installations, that fruitful symbiosis of functionality and quality cannot be obtained with low-cost solutions.
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*Review: Digit-Life (
http://www.digit-life.com/articles3/...-may2k8.html)*
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