Swedish start-up Polar Rose plans to make its face recognition service publicly available on the Web in the second quarter of 2008 as it tries to become a must-have tool for sorting visual content. The firm says its technology can pick out faces in the swelling crowd of images on the Internet, thereby making digital photos indexable just like text documents. "2008 is going to be the year where we go fully public and experiment with some business models," Chief Executive Nikolaj Nyholm told Reuters on the sidelines of the World Economic Forum (WEF) annual meeting on Wednesday. Polar Rose's free software for making photos searchable is available as a browser plug-in and will also be embedded on partner Web sites. It aims to integrate the system on the first partner sites next month.
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