Microsoft unveiled today plans for two new utilities, one designed to improve the way partners in the company's adCenter online advertising system generate revenues from paid search and the other to optimize Web sites for Microsoft Live Search. The adCenter platform is the core weapon in Microsoft's bid to compete with rival ad platforms from market leaders Google, Yahoo, AOL and several others. The adCenter partners pick keywords that will help boost their products or services, and then build ads they believe users will click on.
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