Microsoft plays catch-up against Yahoo and Google in advertising

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*Source: BetaNews (http://www.betanews.com/article/Micr...g/1196698593)*
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Microsoft is playing catch-up against Yahoo and Google -- its chief competitors in the booming online advertising market -- with a new program called adCenter Excellence introduced today.

Microsoft's announcement comes just about two months after Yahoo's acquisition of BlueLithium (http://www.betanews.com/article/Yaho...ap/1189008948), producers of an extensive ad toolkit, and not much more than a year after Yahoo's acquisition of the Right Media advertising network.

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