Hulu, a joint-venture, ad-supported
online video site between Fox and NBC, has officially gone into beta today with the launching of a test page at Hulu.com. According to officials from both companies, the final version of the site is slated to premiere within several months, though an exact date has not been set. Users can sign up for a private beta on the homepage. Hulu will offer free viewing of full-length films and TV episodes, supported by advertising, from the aforementioned two companies as well as from Sony Corp. and Metro-Goldwyn-Mayer Inc. "
Consumers identify with shows and films," rather than networks, Hulu chief executive Jason Kilar said. "
When you aggregate great content together, it makes things easier for the user."
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