Instead of offering digital singles as downloads like Apple does with iTunes, Universal Music announced that it plans to release its singles on USB flash drives this month. One reason Universal wants to stay with a physical product rather than a digital download is that the retail margins are better on physical copies of music. The first digital tracks to be released from Universal will be from Keane on October 29 and Nicole, the lead singer of the Pussycat Dolls. The USB singles will retail in the UK for about $10 USD (a CD single of the same tune retails for about $6 USD). “
This is aimed at the younger, 12 to 24 year olds, who no longer believe that the CD is as cool as it used to be,” said Universal UK’s commercial director Brian Rose. Personally I don't see this taking off, but what does the rest of Neowin think?
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