In April Greenpeace listed Apple at the bottom of its rankings but now the environmental campaign group has bumped the company ahead of Sony, LG Electronics, Panasonic and HP to tenth place on the 14-company Green Electronics Guide ranking. Greenpeace highlighted Apple's policies on PVC and brominated flame retardants (and the pledge to remove the substances from all its products by next year) as principal reasons for the improved assessment. Apple was also congratulated on its goal to recycle 30% of its products by 2010, and the volume yielded by Apple's current recycling practices. The computer maker currently takes in 9.5% of products sold seven years ago.
Apple's ranking in the lower half of the list indicated that there is still much room for improvement. Apple still does not do enough to follow the so-called Precautionary Principle in its environmental policies, according to Greenpeace. The organisation also knocked the principles of Apple's recycling programme, contending that, despite the large amount recycled, the programme does not extend worldwide and fails to provide enough education to customers.
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