*Source: PC Pro (
http://www.pcpro.co.uk/news/115959/g...privacy.html)*
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In a freewheeling talk to close Google's European Press Day, CEO Eric Schmidt touched on a number of subjects including the importance of user-generated content, questions of trust and privacy, Google versus Microsoft, doing business in China, the iPhone, and the need for Google to respect the laws of nation states.
Citing the success of YouTube he maintained that user-generated content would be crucial for shaping the design of future applications. "The killer app that people keep looking for," he said, "will be one generated by users. It's the one everyone contributes to and that's why it will be powerful."
It will also be viral in nature, he believes: "The spread of information is viral. It's person to person, thumb to thumb (referring to texting). This represents a fundamental shift in the way apps should be designed."
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