We're nearing the end of a turbulent week for the UK's final bastion of public service broadcasting, as the corporation unveiled plans for the digital age and also began testing the advert-based waters for its international news site.The BBC's roadmap for the future is pointed firmly in the direction of content-on-demand and new online features. The launch of a "Creative Future teen brand" is planned in order to appeal to the younger "MP3 generation" which will include online hotspots for sport and music.Developments have left Rupert Murdoch's commercial rivals Sky claiming the proposal to be an immitation of the media-baron's recently aquired MySpace. The BBC's plans will of course be paid for using the licence fee, a charge to the British public to receive services from the corporation - effectively public money.Executive director of News International (controller of Sky television) James MacManus quarrelled: "The government put no independent regulator in place to stop the BBC using its digital roll-out to roll over a whole host of companies seeking to grow their own digital future."Murdoch's spokesman asked: "Why should public money be used to create competition to a successful commercial venture such as MySpace?" View: Full articleRead full story...
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