Technology analysts have reacted unfavourably to the newly launched iTunes equipped Motorola Rokr mobile phone. The handset is available now in the US from Cingular at $249.99 with a two-year contract. It is scheduled for release in the rest of the world later this year. Ralph de la Vega, chief operating officer at Cingular, told vnunet.com that the operator is selling the device without any subsidy.
It is uncommon for US operators not to offer rebates on their handsets. The idea behind selling the equipment at a discount is to attract consumers and make up the losses through monthly subscriptions. "[Cingular, Apple and Motorola] have diluted themselves into thinking that this is such a hot product. When people look into the features, they will find out that it is not that great," said Ken Dulaney, vice president of mobile and wireless at analyst firm Gartner.
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