Apple Adopts Windows Media for iTunes, iPod
In a surprise move, Apple Computer announced Friday, April 1st, that it was licensing Microsoft's Windows Media platform for use with both the iTunes Music Store and the company's market-leading iPod music player. Apple will be replacing its proprietary FairPlay DRM scheme and AAC codec with Microsoft's Janus platform, allowing the company to leverage the more open nature of Microsoft's Windows Media platform across its burgeoning consumer electronics product line.
In addition to managing a la carte downloads from online music stores, Janus has the added bonus of allowing music lovers to take rented music with them in Windows Media-supported devices, something that has helped Napster become the #2 online music service. By licensing Windows Media and Janus, Apple will be able to follow in Napster's footsteps, and the company plans to open a rental section in the iTunes Music Store.
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