Search giant Google has released an application development tool to its advertising partners in an effort to help them better monitor online-ad performance.
Google released a free test version of an API, or application program interface, to advertisers late Thursday, as it continues to expand efforts to help partners tap into its successful AdWords business.
The goal is to make it easier for companies buying ads on its site to track and predict placement trends for all its so-called "sponsored links." Google has drawn praise and bolstered its revenue via the AdWords program, through which advertisers bid to purchase the rights to certain words or phrases that generate ads for their companies when they are entered in Google's search engine.
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