AMD is upping the ante in its fight against Intel's mobile Centrino brand.
The chipmaker announced a new 64-bit processor family named Turion, which it says will eventually replace its current AMD Athlon Mobile lineup in the low-power space. Processor speed information and pricing were not disclosed.
The company said the first batch of Turion chips should appear in the first part of 2005. OEMs are expected to debut the processors in thin-and-light notebooks and will eventually show up in desktop replacement PCs. AMD said it would also continue to support its mobile Sempron products for value-priced mobile computers.
"Turion could really go up against Pentium M and Centrino," Bahr Mahony, a division marketing manager with AMD's mobile processor group, told internetnews.com. "When we sent out questionnaires to our customers and partners, people indicated that we need a specific mobility brand ... a technology transition based on the AMD64 architecture. Many said this was a long time in coming."
AMD said Turion also supports the company's "PowerNow" battery-saving regulator technology. Mahony said the company would continue to offer its 62-watt processors under its Athlon brand and support AMD's silicon-based Virus Protection in conjunction with Windows XP Service Pack 2.
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