AMD is fighting the power. Even with Intel Corp.'s new focus on delivering higher processor performance per watt of energy, unveiled here at its fall Intel Developer Forum, Advanced Micro Devices Inc. maintains that its Opteron server chips consume less juice than its rival Intel's Xeon server chips, either available now or coming in the near future.
AMD executives camped out at atop the Westin St. Francis hotel only a few blocks from Moscone Center West, where the developer forum took place, argued that because Opterons use less power, servers based on them will cost businesses less money to run. Because they use less electricity, Opteron servers also run cooler and thus require less active cooling and can also be fit more tightly together in server racks, reducing the amount of infrastructure required to run them, an AMD executive said.
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