Whenever Apple releases a new product, you can almost feel the wave of amnesia spread over the tech universe. Like the new Apple TV, which hooks directly up to the new iTunes video rental service. This isn't the first, or even the second, product to allow you to "rent" self-destructing downloadable movies—Movielink and Vudu tried before with dedicated set-top boxes—but now that Apple's done it, those services might as well cease to exist.
To be sure, the movie rental update is a welcome one. After all, there are only so many times you'll want to watch Wild Hogs. The real killer app, however, is the promise of no-CPU-necessary, high-definition downloading. Ever since Blu-ray and HD-DVD first began slugging it out (and even after combo players, test drives and the big Warner Bros. big HD-DVD dropout), the techocracy has been forecasting a future of over-the-air HD downloads as the silver bullet to put this wretched war to an end.
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