In 2007, Japan's Toshiba Corporation sold 1 million HD DVD digital video recorders in North America, according to Toshiba executives speaking at the Consumer Electronics Show in Las Vegas. Only two days after Warner Bros studio announced the decision to exclusively support the rival Blu-ray format, the company’s spokespeople had a tough presentation to deliver. Jodi Sally, vice president of marketing for digital audio and video at Toshiba America Consumer Products, noted that HD DVD players represented 49.3% of the players for high definition discs sold as of December 22, quoting figures from market research firm NPD.
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