After 2006 -- a year when virtually no one managed to launch a digital music service in competition with Apple's dominant iTunes -- 2007 was a refreshing change of pace. Several fresh faces emerged onto the digital music scene this year, buoyed in part by record companies' newfound willingness to experiment with different business models, but also by the departure of several high-profile competitors. By far the most visible service to throw in the towel this year was MTV's Urge; now, a new entity called Rhapsody America joins Rhapsody's technology with MTV's editorial and music curation staff. Sony began the slow dimming of the switch on the struggling Connect music service. The company in August announced a gradual shutdown that will begin in March, laying off about 20 employees and reallocating the remainder to another division.
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