Google has a new goal: help people share their knowledge. That’s right - forget Wikis, and welcome Knols (apparently "knol" stands for “unit of knowledge”). Although the service is right now invitation-only, the search giant isn’t shy about sharing what it’s trying to achieve (information domination). Knols will appear in Google search results, and it is promised that they will be ranked in order of quality. How will this beat Wikipedia? That’s an easy one. If the author chooses to, they can add advertising to a knoll and get a portion of the ad revenue.
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