In a deal between two of the Internet's most prominent players, Google will begin selling advertising for eBay outside the United States and help buyers quickly ring an online merchant to do business.
The arrangement announced Monday promises to introduce "click-to-call" Web site technology to a broader audience and potentially speed its adoption as a means of more quickly connecting online consumers with advertisers. It will allow potential buyers to call eBay merchants or Google advertisers by clicking a link on a Web page.
"We have a chance to create a whole new way for buyers and sellers to connect online and to create what we hope will be a significant revenue stream for both eBay and Google," eBay Inc. Chief Executive Meg Whitman said in an interview Sunday night.
Google Inc. CEO Eric Schmidt said the agreement with eBay is "likely to go on for many years," but he would not disclose the terms of the deal or what it might mean for the Mountain View-based search engine's bottom line. Whitman said eBay does not expect the partnership to affect its financial performance this year or next
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