An ambitious new Google Inc. service lets anyone upload almost anything to a publicly searchable database, potentially laying the groundwork for a foray by the Internet juggernaut into classified advertising.
The venture, Google Base, could lead to a vast expansion of its content and signal grander ambitions for the king of online search-related advertising. Google's stated mission is, after all, nothing less than organizing the world's information. Launched as a "beta test" early Wednesday, Google Base has the potential to make instantly available a vast sea of content including -- but not limited to -- recipes, job ads, photos, DNA sequences, real estate listings and individual standalone databases.
Normally, it takes Web "crawlers" days or weeks to scour the Web and feed Google's main search engine with updated information, but they usually can't penetrate content buried in databases. This tool will make locating anything that's been uploaded nearly instantaneous, provided it finds users willing to provide the content. Submitters will also be able to describe what they uploaded with keywords -- making searches and filters easier and more reliable.
View: Google Base
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