ITV has become the latest outfit to dip its toe in the water of broadband TV with the launch of a pilot service on the south coast of England. The TV service is aimed at viewers in the Brighton and Hastings area who will be able to tune into channels featuring local content including news, weather and entertainment guides via a broadband connection.
There's even the chance for budding filmmakers to post their own TV reports onto the service as part of the three month trial by the commercial broadcaster. Said Lindsay Charlton, who is heading up the ITV Local Project: "The rapid advance in the number of broadband homes in the UK, combined with improvements in streaming technology, has transformed the opportunities for local broadcasting.
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