An MSN executive is defending Microsoft's rebranding of RSS (Really Simple Syndication) into "Web feeds" after a flurry of Microsoft bloggers accused the software giant of trying to recast the Web-site syndication technology in its own image.
In a recent post on his Web log "Torres Talking," Mike Torres, MSN Spaces lead program manager, made a clear distinction between the branding of the RSS technology and the underlying technology itself. He also said that Microsoft is adding its own functionality to RSS in the version the company is implementing in Internet Explorer 7. Because of this, its renaming of RSS is not a sign the company is trying to remake the technology for its own purposes but rather a way to make a distinction between RSS and a feature of IE.
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