Apple's visionary-in-chief looks at tech's condition today and says: "I see a recovery in innovation coming out of this downturn"
Steve Jobs is high tech's ultimate connoisseur of consumer tastes. As CEO of both Apple Computer (AAPL ) and Pixar Animation Studios (PIXR ), he has proven to be the rare bird in Silicon Valley who understands what the public wants and how to deliver it. In a recent conversation with BusinessWeek Silicon Valley Correspondent Peter Burrows, Jobs talks about innovation, music, and being creative in a stagant market. Following are edited excerpts of their conversation.
Q: Many tech companies have cut research and development spending because they believe the industry is slowing down. You haven't. Why?
A: What has happened in technology over the last few years has been about the downturn, not the future of technology. A lot of companies have chosen to downsize, and maybe that was the right thing for them. We chose a different path. Our belief was that if we kept putting great products in front of [customers], they would continue to open their wallets.
Source:
http://www.businessweek.com/technolo...7682_tc121.htm
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