CBS Radio and AOL
announced a partnership on Friday whereby CBS will power AOL Radio, combining two of the largest online radio networks. Additionally, the two companies will work together to create a number of product enhancements including a new player, scheduled to be launched this spring, as well as complete support for the Mac. As part of the deal, CBS will drive advertising sales for AOL’s 200 stations in addition to its own online streams of more than 150 radio stations and custom channels.
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CBS Radio continues to invest in high-growth areas including internet streaming,” said Dan Mason, President and CEO of the company. “
We have been very clear about our goals in this area and teaming with AOL is a tremendous step forward in that regard...A combined CBS RADIO/AOL Radio affords us vastly greater scale, as well as massive distribution for our brands.”
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