RealNetworks will kick off a high-profile digital music marketing campaign Tuesday, highlighting the new iPod-compatible technology that has swung the company into conflict with Apple Computer.
For a limited time, RealNetworks will offer song downloads from its music store for 49 cents, along with half-price albums. A nationwide print, radio and Web marketing campaign will promote the offer, along with a Web site touting "freedom of choice" for online music consumers.
The campaign is the second wave of publicity around the company's "Harmony" technology, which effectively recreated a version of Apple's proprietary copy-protection technology without permission. That has allowed RealNetworks to be the first non-Apple store that can distribute songs directly compatible with the iPod music player, despite strong protests from Apple itself.
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