'Microsoft, the world's No. 1 software maker, says it is taking aim at privately held Google, the Web-search company that's so popular its name is used as a verb. "We do view Google more and more as a competitor. We believe that we can provide consumers with a better product and a better user experience. That's something that we're actively looking at doing," Bob Visse, director of marketing for Microsoft's MSN Internet services division, said. Visse said the company was making some significant investments in developing a better search engine. But the company has not offered specific plans. Microsoft would not be the first Web portal provider to step into the Web search segment. Last month, Internet media company Yahoo closed its $235 million (150 million pounds) purchase of Internet-search company Inktomi. Microsoft has said its been searching for ways to capitalise on its various technologies, for example data retrieval and analysis, by entering new markets. It has also targeted security software. Google, the No. 1 Web-search provider, has become so pervasive that it is not uncommon for people to refer to searching the Internet as "googling". A Google representative could not be immediately reached for comment.'
Source: Reuters: http://www.reuters.com/newsArticle.j...toryID=2497128
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