Microsoft Thuggary

[italiano]

LOCKED WINDOWS

The next version of Windows will incorporate
Digital Rights Management, preventing users from copying music or video without
permission. Now Microsoft has revealed that it has invested $500m in DRM, which
will allow CD and DVD producers to set limits on how content is used. MPO
International - CD and DVD manufacturers for EMI Virgin, Warner and Universal -
have already adopted the system.


Microsoft launches kit to protect digital rights and push Windows Media
[PC Pro] 12:50

Microsoft shores up copyright and market dominance.
Protecting copyright material in digital form has long been an issue troubling the media empires, who have invested billions in defending their content and combatting piracy.

Microsoft has today announced a new component of its Windows Media 9 Series technologies called the Windows Media Data Session Toolkit that will help protect content and promote the Windows Media format.

The toolkit creates a 'second session' of content that is protected by Microsoft's DRM (Digital Rights Management) technologies. All the content within this 'second session', which can be anything from a simply compressed version of the same content to including extra tracks and interviews, is encoded in the Windows Media 9 Series format. The primary content can be 'locked' to prevent it from being played on a PC.

Dave Fester, general manager for the Windows Digital Media Division, said 'The Windows Media Data Session Toolkit enables PC-based playback of secure CDs and enables distributors to explore new revenue opportunities by creating greater synergy between physical recording formats and content available online.'

It will allow CD and DVD manufacturers to set limits on how this 'second session' content is used, in terms of copying it for back ups, transferring it to a portable device, or sending it across the Web, and without having to resort to the Internet for authorisation.

A spokesperson for Microsoft told us that when a user places a CD or DVD that uses the Windows Media Data Session Toolkit in a PC, only the protected Windows Media content is available.

The Windows Media content will play on any player that supports it - RealNetworks told us its RealOne player supports the DRM technologies of the format.

If the technology gains industry approval, this would give huge impetus to the Windows Media format - especially now that the format is compatible with a variety of non-Windows platforms, such as Linux.

The world's largest independent CD and DVD manufacturer, MPO International, has already adopted the Data Session Toolkit. It makes CDs and DVDs for EMI Virgin, Warner and Universal. Additionally, Universal and EMI, two of the big five music labels, are already on board, as is digital content security company SunComm.

'The second session format is a significant step,' said Larry Kenswil, president of eLabs at Universal Music Group (UMG). 'With its many benefits for consumers and recording artists, Windows Media 9 Series has the potential to revolutionize the industry.'

Microsoft has invested $500m in DRM. The Toolkit was co-developed with technology partners SunnComm Technologies and MPO International Group.


I say....

Microsoft..Get Lost.... :P