Yesterday's Microsoft marketing bravado is just too funny. So now, 17 months after general availability, Microsoft will promote Windows Vista? Get a life. The big talk and promises came from Microsoft's Worldwide Partner Conference, in Houston, where Brad Brooks fessed up about Vista marketing mistakes and promised there would be response to Apple's "Get a Mac" ads. They say that confession is good for the corporate soul. I say that it's not good enough.
Microsoft should never have abandoned the original "Wow" Windows Vista marketing campaign. It brought new meaning to the term "marketing blitz." The campaign flashed by before anybody could blink and say, "Wow." Even if Microsoft executives loathed the ads, better to keep them than have nothing. I remain convinced that the Vista marketing campaign could have been very effective. The TV commercials were aspirational, potentially creating positive feelings about the then-mysterious Windows Vista.
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