Seeking to narrow the gap with Google, Microsoft Corp unveiled a retooled Web search service that aims to deliver more relevant results and combines text, video and other information onto a single page. Microsoft, the world's largest software maker, said Windows Live search is now on an even technology footing with offerings from rival search engines after years of playing catch-up since it started developing its own Web search in 2003.
Its new presentation is in line with an industry trend to step beyond traditional text links, with unified search results that offer Web sites, news, pictures and video on one page. Rivals Google Inc and Ask.com made similar changes this year, and Yahoo Inc is moving in that direction.
"Microsoft is realistic. It doesn't think it's going to wake up tomorrow and overtake Google," said Allen Weiner, an analyst at research firm Gartner.
"Right now, Microsoft wants to establish itself more firmly with its existing users."
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