A US man has been charged with conspiracy, mail fraud and wire fraud
over a 'click fraud' scheme allegedly carried out against an internet
firm that rewards subscribers who complete online surveys and view
banner ads.
US Attorney Kevin Ryan said Allen Tam, of Daly City, California, was
indicted on Tuesday, after an investigation by the Federal Bureau of
Investigation.
Click fraud is a general term that describes the practice of skewing
pay-per-click data by generating illegitimate 'clicks' or 'hits' on
internet ads. It is more often discussed in connection with search
engine ad schemes, such as Google's AdSense Service, where unscrupulous
website owners sometimes try to increase the fees paid to them by
Google by ensuring that third party adverts displayed on their site are
clicked as often as possible.
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