Eagle eyed, or rather, starry eyed news outlets around the globe have noticed that the million dollar home page, is, well, almost at a million dollars.
Out of a million units for sale, as of this time, there are only 67,000 left. However, on the sites blog, they admit to a 47,000 pixel backlog, suggesting that the site could well be full by now.
Run by 21 year-old Alex Tew, a university student from the UK, the homepage offers viewers the chance to purchase a pixel for $1. The site's relative novelty appears to be the main cause of its success - quantified at a staggering 25,000 hits per hour - and highlights yet another unique advertising / marketing mechanism found online. Alex told Reuters news agency that he'd not done much with the money, but had treated himself to a new car. "
I've only just passed my driving test so I've bought myself a little black mini".
Keen to get in on the money, other copy-cat sites have sprung up with similar concepts (pixeladworks.com for example) yet have met only limited success. One can only wonder how long the buzz will last once the page is full; we'll just have to wait and see what's next from Alex.
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