Premium gaming PC suppliers Alienware has announced the launch of two new Star Wars branded systems to tie in with the forthcoming release of Star Wars Episode III: Revenge of the Sith in cinemas. The arrival of the two cases - a Light Side system featuring artwork of Jedi characters from the six movies, and a Dark Side system featuring Darth Vader and other evil characters - will be supported by a major PR and marketing campaign.
Alienware recently created a uniquely designed and configured case for the launch of Half-Life 2, called the City 17 system, which proved to be a major hit with gamers seeking to upgrade for one of last year's most anticipated games - but the Star Wars cases represent the first time that Alienware has partnered with a film property, UK marketing manager Mat Bettinson told GamesIndustry.biz.
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