Google says it will dramatically ramp up the storage available with its Gmail Web-based e-mail service, raising the bar for rivals in the sharply competitive business for the second time in a year.
The Mountain View, Calif.-based Web giant on Friday plans to double the free storage on Gmail from 1GB to 2GB, said Georges Harik, Gmail product management director. After that, Google will add a yet-to-be-determined amount of extra storage daily, with no plans to stop.
The move highlights the seemingly inexhaustible storage needs of a small group of heavy e-mail users, and the sharply falling costs of online storage. Lifting predefined storage caps for Web-based e-mail could have broader ripple effects, Harik said, changing the way people think about quotas from something that is set in advance to something that grows with the user.
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