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Old 15th Jan 05, 03:00 AM
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PSP to launch this spring in the US
Sony officials said at the Consumer Electronics Show in Las Vegas that the game player will hit U.S. stores in March.

Sony executive Howard Stringer said the console will sell for less than $200.

Sony hopes U.S. demand will be strong for the black-and-silver console, which also plays music and movies. Stores in Japan sold out of the 200,000 PSPs they had in stock within hours of its debut Dec. 12.

Sony officials said the company shipped 510,000 units of the PSP in Japan as of Dec. 31, exceeding its 2004 target by 10,000.

Sony's PSP is being pitted against Japanese rival Nintendo's new DS portable game player. It sells for $150 and hit the the U.S. market Nov. 21, in time for the holiday shopping season.

"The price is such a bargain I don't think anyone is going to be put off," Stringer said of the PSP. "I don't think all the consumer electronics stores had a great Christmas.

"With this price point, the reaction will be the same as in Japan."

Sony, famous for its PlayStation and PlayStation2 consoles, trails Nintendo in the handheld game player market. In addition to DS, Nintendo makes the GameBoy line.

The PSP also is known as the PlayStation Portable.

Nintendo officials said last month the company expected to ship more than 2.8 million units of its dual-screen Nintendo DS console, which is strictly a gaming device with wireless capabilities, in the United States and Japan by the end of 2004.

News source: ieXbeta
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