Many have argued that online video will satisfy the world's advertisers in ways that traditional television never could. With online video, the pundits proclaim, channels are infinite, and you can choose whatever you like whenever you want it. That means advertisers know exactly what you're interested in - and they can serve you the perfect ad.
But at the moment, this is little more than a pipe dream. So says YouTube. Speaking at Supernova2008, a business-centric tech conference that kicked off this afternoon within shouting distance of San Francisco Bay, YouTube's Jordan Hoffner pointed out that many of today's advertisers aren't all that interested in the so-called fragmented audience.
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