Vision is making three films available for download free of charge, provided that the viewer is prepared to watch advertisements. Mischief Night, Played and The Punk Rock Movie can be downloaded and viewed using an associated media player developed by Hiro Media. The player will show adverts from The AA, Norwich Union and Territorial Army, among others, during breaks in the films.
Antony Carbonari, interactive and commercial media director at BT Vision, said: "We believe that sympathetically placed targeted advertising, combined with a viral film-sharing capability, will be attractive to customers in conjunction with free or reduced prices." The viewer also has to give some demographic information which the player uses to personalise the advertising.
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