Cell phones find niche in retail coupon market

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28th Aug 07, 05:51 AM

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Cell phones find niche in retail coupon market

*Source: SFGate (http://www.sfgate.com/cgi-bin/articl...TL&type=tech)*
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The venerable coupon, deliverer of savings for more than a century, is getting a makeover via the cell phone.

Marketers are increasingly experimenting with mobile coupons with the belief that the savings vouchers can find a wider reach and gain new effectiveness and flexibility.

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