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Old 20th Jul 07, 11:52 PM
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Buh-Bye, Moto
*Source: PC Magazine (http://www.pcmag.com/article2/0,1895,2161008,00.asp)*
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We should have seen it coming when Motorola chief Ed Zander promised "more RAZRs" as the follow-up to the company's super-successful thin phone. This is the tech world, people. More of the same only cuts it for a while. More of the same is what Motorola provided – a string of RAZRs and RAZR XXs and RAZR MAXXs and RAZR 2's, with a few failed music phones and one really good smart phone (the Q) mixed in.

The result: Moto's on the ropes. The RAZR XX is actually far better than the original RAZR, but to the jaded eye they all look the same. Moto is weakest at the high end, where LG, Samsung, Sony Ericsson, Apple, and Nokia have all been pushing the limits of what you can do with a handheld by adding 5-megapixel cameras with advanced photo technologies, force feedback games, and huge touchscreens with new interfaces. Since Moto devalued their RAZR brand and started almost giving RAZRs away for free in cereal boxes, they've had little to draw out the big bucks. The RAZR 2 and Q9 seem a bit late and a bit derivative.

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