*Source: Reuters (
http://today.reuters.com/news/articl...TH-MEDIA.xml)*
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The Live Earth event on Saturday is set to reach millions more people than previous global productions with its reach boosted by the fast-growing power of Web video sharing and social networks.
Organizers estimate television broadcasts of the live concerts staged to raise awareness about climate change will be available to up to 2 billion people although there is no estimate of how many people will actually watch the shows.
But that viewership may be trumped online where a generation hooked to social networks like MySpace and video site YouTube share ideas, photos and videos with their peers.
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