Warner Bros.'s video unit on Tuesday unveiled plans to sell movies and television shows to BitTorrent Inc. for legal downloads from the Web site that was once blamed for aiding the swapping of illegally copied films and programs.
The pact marks a big step for Hollywood as it increasingly makes digital files of movies and TV shows available on the Web because until last year, BitTorrent's software and Web site were considered to be aiding piracy of major studio films.
But in November, BitTorrent agreed with the Motion Picture Association of America, which represents Hollywood's major studios, to help stem illegal swapping of digital movies and TV shows by removing links to pirated copies.
Executives from Warner Bros. and BitTorrent said the MPAA pact and new digital rights management (DRM) software from BitTorrent were key elements in bringing the parties together.
"We've come to a point where you have sufficient consumer demand and we have the technology that is now mature enough," said Jim Wuthrich, senior vice president, Warner Bros. Home Entertainment.
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