Graphics card manufacturer NVIDIA has revealed that it is collaborating with Sony on the graphics hardware for PlayStation 3, described as "SCEI's highly anticipated next-generation computer entertainment system" in press literature.
The companies have been jointly developing a custom graphics processing unit (GPU) incorporating next-generation GeForce technology - the graphics hardware behind NVIDIA's PC products - for the past two years, which will be used alongside SCEI's own system solutions for next-generation platforms featuring the Cell processor.
The move signals a shifting of allegiances for NVIDIA, who developed the graphics hardware at the heart of the original Microsoft Xbox, only for the Redmond-based platform holder to turn around and partner with fierce rivals ATI for "future Xbox products" last August.
The deal between NVIDIA and SCEI is described as a "broad, multi-year, royalty-bearing agreement," which will "encompass future Sony digital consumer electronics products," and also includes "a variety of graphics development tools and middleware" according to Sony boss Ken Kutaragi.
Given the vast differences in installed bases between the Xbox and the market-leading PlayStation 2, the deal is likely to be seen as a lucrative move for NVIDIA, who had been rather cast aside in last year's Xbox 2 wrangling.
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