MediaCoat unlocks the potential for placing targeted advertising messages that are certain to be noticed on the play side of motion picture, music, gaming and software discs.
For the first time, artists and recording studios will be able to mark both sides of the DVD Plus and DualDisc formats with pictures, text and graphics. In addition to providing pictures and words for discs, MediaCoat has been found to improve the durability of discs, creating superior scratch resistance. MediaCoat is compatible with all pre-recorded optical media formats and industry specifications, including DualDiscs, DVD Plus, and all CD and DVD formats.
The MediaCoat system consists of Spectra Systems' proprietary formulations for disc coating, Singulus Technologies MediaCoat module equipment designed for seamless machine integration, and Advance Reproductions' high quality quartz photo-masks for capturing images and placing high resolution images, graphics and text on the discs.
Spectra Systems will sell proprietary MediaCoat coatings and licensing opportunities to Digital Valley and Singulus Technologies will supply replication machines modified for MediaCoat application on both DVD Plus discs and other CD and DVD formats. Dr. Nabil Lawandy, Spectra's CEO, said, "Digital Valley represents the ideal first adopter of this technology as they have already demonstrated the ability to successfully market new disc technologies. MediaCoat now allows for full labeling on each side which will be much more favorable to recording artists and consumers. Along with labeling, MediaCoat creates an array of new opportunities for content owners including advertising and marketing on the previously unused play sides. We are excited to see what further opportunities this cutting-edge technology will inevitably bring to Spectra."
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