The Web's leading standards body has launched a ground campaign to promote its mobile Web protocols in the real world.
The W3C, or World Wide Web Consortium, on Wednesday announced its Mobile Web Initiative, a new kind of working group that will concentrate on the application of the consortium's existing recommendations for Web content written for mobile devices.
"Mobile access to the Web has been a second-class experience for far too long," Web founding father and W3C director Tim Berners-Lee said in a statement. "MWI recognizes the mobile device as a first-class participant, and will produce materials to help developers make the mobile Web experience worthwhile."
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