*Source: PC Pro (
http://www.pcpro.co.uk/news/144435/g...d-plans.html)*
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Google plans to broaden its advertising reach into other media forms, once its proposed purchase of DoubleClick is resolved.
Tim Armstrong, Google's president of advertising and commerce in North America, says the search giant's forays into selling ads in print, radio and television have shown that marketers would be keen to use a joint system that lets them better manage ad inventory.
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