AS WE RECENTLY REPORTED here, Intel has decided to refuse to licence its new Centrino technology, allowing the brand name only to be used for an Intel processor combined with an Intel chipset. This type of move is obviously aimed at preventing 3rd party manufacturers from capitalizing on Intel's own marketing efforts or being able to use the Centrino brand-name. While it may be a great way to boost short-term profits, it's a downright stupid way to deal with long-term competition.
Then again, Intel's habit of competing with itself has always defied logic. On the one hand, the company happily sells processors to third party manufacturers, but on the other it does everything it can to keep these companies from effectively selling CPUs. Every CPU, after all, has to have a chipset, and Intel wants all the CPU's and all the chipsets to be its own. Obviously the smart thing to do here is cut out the third party vendors, licence them to death, and deny them access to as much Intel technology as possible, right?
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