i'm Initiative donates $1.3M in its first year.

[NewsBot]

The i'm Initiative, where every time someone who has chosen to participate in the i’m Initiative has a conversation using Messenger, Microsoft shares a portion of our advertising revenue with the organization selected by the customer is happy to report that thanks to the support of many great Windows Live Messenger customers, Microsoft has donated $1.3 million to ten of the world’s most effective social cause organizations.

To participate simply type *unicef in front of your Windows Live Messenger display name.


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